Episode Two: Reaching Consumers in the Digital Age – From Funnel to Flywheel
P. Ring Learning
In Episode Two of the Principles of Marketing Pod, we dive into the transformative journey from the traditional marketing funnel to the modern flywheel in the digital age. I explore how consumer behavior has shifted from a linear, passive process to a dynamic, empowered experience. We discuss the role of psychological, social, cultural, and situational influences on buying decisions, and how brands like IKEA, Airbnb, and Lululemon have adapted to these changes. The episode also examines the rise of AI tools like ChatGPT, which are revolutionizing how consumers discover and evaluate products. Join me as we unravel the complexities of marketing in a world where consumers hold the power.
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